Voice and Tone
Education demands radical transformation if we want students to become future ready, in the face of a more digitally enabled, uncertain and fast changing world. The logo symbol and fonts convey a modern, future-focused feel, to reflect a curriculum that is innovative, digital and design-focused, and forward thinking. Using clearly defined, strong lines to indicate strength of character, focus and direction, the separation of elements within the logo speak to St John Henry Newman’s commitment to defying boundaries, freedom of thought and speech.
Red and gold are symbolic of St John Henry Newman, being the colours of his personal coat of arms. James Cook University’s logo bears the same gold, and a vibrant blue. Therefore, Newman Catholic College’s colours of red, gold and blue acknowledge both St John Henry Newman and James Cook University.
- Red – St John Henry Newman’s personal coat of arms.
- Gold – St John Henry Newman’s personal coat of arms. Also links to the sun on the JCU coat of arms/logo.
- Blue – The colour of the sea and the sky, two distinct elements of life in North Queensland. The colour of water, the giver of life, the water of baptism. It is also a visual link to James Cook University.
The tau cross is a T-shaped cross, sometimes with all three ends of the cross expanded. It is called a “tau cross” because it is shaped like the Greek letter tau which in its upper-case form has the same appearance as Latin and English letter T.
The tau cross is commonly associated with the Franciscan Order and its founder, St Francis of Assisi, who adopted it as his personal sign after hearing Pope Innocent III talk about the tau symbol. It is now used as a symbol of the Secular Franciscan Order.
With Newman Catholic College embracing the Franciscan charism, the inclusion of the tau cross in the College’s logo links to St John Henry Newman and is a connection to its unique relationship with James Cook University. The prominent position of the Tau cross in the logo, central to and forming part of the shield, highlights the Franciscan charism of the College.
Historically, many institutions, colleges and universities have included a shield in their logo, representing integrity, dignity, justice, and honour, as does James Cook University’s logo. In the Newman Catholic College logo, the shield is shown in a more contemporary light to underscore these traditional values whilst embodying the ethos of a modern, future-focused learning environment. Its shape reflects that of a heart and speaks to the College motto.